After a decade of fruitless flirting, it’s no wonder many financial
institutions have developed a case of “millennial fatigue.” Now is not the time to wave the white flag, though. Quite the opposite. At long last, millennials - that group of roughly 80 million Americans between ages 15 and 35, representing the largest generation in history in terms of raw numbers - seem poised to realize their collective promise as an economic and cultural force. For that reason, we wrote this ebook, 'A Financial Institution's Guide to Marketing to Millenials.'